Enjoy being the first to escape the Maelstrom.

An entertaining and educational board game that stimulates players’ cooperative, innovative, and creative thinking skills.

The Medium

Educational and hilarious for the novice and expert alike, The Medium is fast-paced, engaging and brainy fun that will have young and old laughing... as they learn out loud.


A thought-provoking experience that encourages us to become aware of the media environment by recognizing its unintended and invisible functions and/or implications.

Playable in teams or as individuals

Ages: 14+, Playing Time: 30+ min.
By playing in partners, The Medium stimulates a player’s cooperative, innovative, strategic and creative thinking skills,

Fully Documented

Booklet, online tips, and expansions.
The game can be used to analyze any medium, technology, innovation or human artifact, from the past or present.

Enjoy escaping the media maelstrom and prove your mastery of media!

Inspired by legendary Canadian philosopher and innovative media thinker Marshall McLuhan (1911-1980), this board game gamifies The Laws of Media, developed by Marshall McLuhan and his son Eric. Also known as The Tetrad, the Laws of Media reveal the four constant rules, that govern all human innovations.

Roll the die, take a card, and play!

The Medium is played in teams of two or more players. With each round, one player, the Messenger, takes a card from the pile and tries to get teammates to guess what medium is on the card by giving them cues based on the Mcluhan’s Laws of Media / The Tetrad. Teams move along the board when a medium is guessed correctly, pulling themselves out of the Maelstrom.

Extras and Game Components ›

The Medium

Pre-order your copy today!

Get 20% off the regular retail price (offer valid until January 1, 2020).

Choose the package option that best suits you

Offer valid until January 1, 2020 (no credit card needed).



  • Enjoy your own copy playing with your friends, colleagues, or your team.
  • * Taxes, shipping and customs fees NOT included.


2-5 copies

  • Get additional copies for your friends and save your shipping costs.
  • * Taxes, shipping and customs fees NOT included.


6+ copies

  • A special gift for your company event, academic convention, or institution.
  • * Taxes, shipping and customs fees NOT included.

We have already printed multiple prototypes of the game and have a solid plan for production with a trusted manufacturing partner in Canada. Even though we do our best to ensure a quality product and a timely production, there is always the risk of delays. Shipping rates and fees may vary depending on the delivery address for your order. When the game will be ready for release, you will be requested to complete your order. The above rates (20% off the regular retail price) are applicable only to pre-orders submitted by January 1, 2020. Expected Delivery Date: Spring 2020.
For any further information please contact us.

Understanding the Laws of Media, McLuhan's Tetrad

The Medium gamifies The Laws of Media (1988), also known as The Tetrad, developed by Marshall McLuhan (1911-1980) and his son Eric McLuhan (1942-2018), four questions that must be asked in order to understand the implications that will inevitably result from any medium.


What does the medium replace or make obsolete?


What does the medium retrieve or bring back from the past?


What does the medium enhance or improve?


What does the medium reverse or flip into?
What are its unintended implications?


This game has been designed by Prof. Paolo Granata and his students in Book and Media Studies Program at St. Michael’s College in the University of Toronto, in collaboration with the Centre for Arts, Design & Information Technology at George Brown College, along with a group of designers, scholars, and media experts.


Mubashir Baweja, Melanie Cohen, Hiba Dahir, Leticia Gaba, Paolo Granata.

Game development

Andrey Miroshnichenko, Tanya Pobuda, Brian Taylor, Paolo Granata.


Varvara Chumakova, Diane Erlich, Elena Lamberti, Andrew McLuhan, Lance Strate.

Extras and Game Components

The Medium game board, 4 game pawns, 72 Medium Cards (8 Wild Cards included), 1 die, 1-minute sand timer, instructions booklet. Online tips, add-on, and expansions will be released.

The Media Maelstrom

Edgar Allan Poe's short story A Descent into the Maelstrom (1841) provided Marshall McLuhan with an important metaphor for describing contemporary media environment.
The sailor in Poe’s story got sucked into the Maelstrom, but he noticed that some debris floated up in the vortex. He abandoned ship and held on to a barrel that snatched him away. Thus, the sailor managed to escape the Maelstrom by understanding and using the vortex’s patterns.

Pre-order The Medium today

Wild Cards

Some of them bring luck, but some have negative effects. If a wild card has been drawn, the team must follow McLuhan’s Message!

The Wirpool Space

If a team’s pawn stops on the wirpool space, it gets sucked into the turmoil of the Maelstrom.

The Tetradic Space

The four Laws of Media exist simultaneously. Therefore, if a pawn stops on at the tetradic space, a team gets lucky chance to use all four Laws at once!

The Medium